Hassle-Free, Delightful Driving


DRIVE WiSE Logotype

The DRIVE WiSE logotype’s red dot signifies the high-tech sensors that ensure safe driving under any circumstance, while the two elongated lines convey the stress-free driving provided by Kia’s advanced driver assistance system (ADAS) technologies.

DRIVE WiSE Logotype

Wise Driving?

DRIVE WiSE makes drivers wiser by:

① Recognizing possible dangers around the vehicle and preventing accidents from happening through intuitive warning and optimal driving intervention

② Providing customized information, guaranteeing greater driver autonomy and offering enhanced convenience based on understanding of the driver and surrounding environment

③ Promoting efficient driving habits in consideration of the driver's time and money

Safety : Recongnnizing dangers around the vehicle, Intuitive alerts, Timely interventio in driving

Convenience : Understanding of drving conditions, Customized information for Driver, Doing tiresome controls instead

Efficiency : Economical drving, Optimal route to destination, Time saving

Brand Story

Hassle-Free, Delightful Driving

Driving is not always a pleasant and enjoyable experience. The daily commute can be stressful, with a lot of stop-start traffic. 
When you get to your destination, finding a parking space can be troublesome. In confined spaces, a bump or scratch here or there is the last thing you need. Such inconveniences are a part of almost every motorist’s daily life.

Faced with these situations, you may have asked yourself: “Is there another way?” Kia DRIVE WiSE is here to bring peace-of-mind to your daily drive.

DRIVE WiSE technologies automatically engage the brakes to avoid collisions in dangerous situations, enable quick and easy parking in a narrow spaces using advanced sensors, and automatically shift the high beams for safer driving at night.

In addition to a safe journey, DRIVE WiSE assures a pleasant driving experience by restoring the enjoyable aspects of driving without all of the little inconveniences drivers have had to deal with in the past.

Brand Mission & Philosophy

By developing cars that automatically analyze driving circumstances and support the driver when needed, Kia aims to provide unsurpassed safety for all vehicle occupants, pedestrians and even drivers of other cars, while also improving overall driver convenience.

ADAS(Advanced Driver Assistance System)

Mission : intelligent Safety Vehicle

Philosophy : Provide ultimate safety to not only driver but also passenger/pedestrian/ other drivers, by having vehicle proactively analyze driving environment and assist driver when necessary

Universal Safetey : Autonomous

customized convenience : Automated

DRIVE WiSE Technologies

As part of Kia’s efforts to prevent accidents and enhance driver convenience, DRIVE WiSE technologies are designed to help drivers enjoy their motoring life to the fullest with ultimate peace of mind.

DRIVE WiSE features, names and functions may differ according to region and vehicle type.

  • Driving Assist

    Driving Assist

    ADAS includes Forward Collision-Avoidance Assist (FCA), Lane Keeping Assist (LKA), Blind-Spot Collision-Avoidance Assist (BCA) and Smart Cruise Control (SCC).

  • Parking Assist

    Parking Assist

    ADAS includes Surround View Monitor (SVM), Rear Cross-Traffic Collision-Avoidance Assist (RCCA), Reverse Parking Collision-Avoidance Assist (PCA) and Remote Smart Parking Assist (RSPA).