Future Brand Vision

Future Brand Vision

Future Direction of Kia

An unprecedented paradigm shift is forcing the auto industry to undergo a complete overhaul: century-old internal combustion engines are giving way to more eco-friendly and resource-conserving successors; automobiles are learning to drive themselves; and cars are now connected to networks, enabling them to serve as highly-advanced computers. Industrial terms like hybrid and electric cars, autonomous driving, connected cars, and car sharing have now become household words around the world.

Kia wishes to bring the benefits of all these changes in automobiles to each and every customer, while ushering in a future in which opportunities for mobility and transportation are limitless. The company’s future mobility vision, “Boundless for All,” which was unveiled in January 2018 at the CES, encapsulates this commitment and will be driven by the company’s new ‘ACE’ strategy to make its cars more Autonomous, Connected and Eco/Electric. Plans have already been put into action with the launch of the mobility service brand WiBLE in 2017. Scheduled for introduction in 2018, the new Niro EV model will embody Kia’s ACE strategy and mark the next major step toward realizing our vision of creating the most eco-friendly, safe and convenient automobiles through innovation and progress.

Boundless for All


4 areas of focus in delivering Kia's vision to customers


    Enabling urban and suburban mobility, Kia launched ‘WiBLE’ car sharing service in 2017.
    WiBLE - a portmanteau of 'Widely Accessible' - aims to make access to mobility easier.
    Currently on offer in Korea, Wible will be launched in major cities in Europe.


    Kia is striving to provide customers
    with convenient and safe mobility
    through autonomous driving.
    Kia plans to commercialise
    Level 4 autonomous driving technology,
    with ‘Smart City’ autonomous vehicle
    testing due to commence in 2021.


    Connected cars are the key to enhancing and enriching customers’ mobility experience.
    We are working closely with academics and communities across the globe as well as various industries, including IT, telecommunications, components, and materials.
    Connected cars will cross over products and boarders enabling customers to enjoy a seamless experience by connecting their cars with their smart homes, devices, and even cities.


    Another key area is providing consumers with a variety of efficient, sustainable mobility options.
    As part of our efforts to serve our customers with the best technology, Kia currently has developed its own technology on all of our Eco/Electric cars (HEV,EV,PHEV,FCEV).
    On the battery EV front, together with the sister company Hyundai Motor, Kia will sit among the top three battery EV manufacturers in the world.

CES 2018 Films