Today, cars are integrating computers and artificial intelligence into their systems faster than expected. They can recognize your voice and process orders you make on the touchscreen. In addition, their functions are rapidly expanding from simple basics like map searches and phone connection to more advanced features like music play, weather forecasts, scheduling, and control of vehicle features like air conditioning and sunroof Soon, connected cars will boast even more advanced features such as controlling electric appliances at home, checking the health of drivers and communicating with doctorsvia a video call.
If autonomous driving technology is for the freedom of mobility, connected cars will enrich our lives. An in-house development of key technologies for connected car will strengthen Kia’s possibilities for collaboration with leading global ICT players and investments in prospect start-ups. After rolling out its first connected car by 2020, Kia will expand application of relevant technologies until all of its cars are equipped with connected services by 2030.
The connected cars currently under development at Kia take advantage of artificial intelligence and voice recognition technologies to control cars and provide information while also helping drivers stay connected to everything such as smartphones, home appliances and medical services. Simply put, it can comprehend human language, not computer language, communicated in multiple sentences like “Tell me tomorrow’s weather forecast and turn on the light at home for me,” while processing multiple orders one after another.
To accomplish this daunting task, Kia formed a task force and broke down boundaries of collaboration between different parts of the organizations. The first move was to build a voice recognition research lab within its R&D center in Namyang in 2014, followed by teaming up with experts in the field of connected technology development. Since then, the company has successfully developed a stable connectivity environment and an in-house ccOS that can swiftly process a vast amount of data. Currently in the works is a connected car service platform (ccSP) that will provide users with various services in collaboration with ICT companies from Korea, the U.S. and China.
Deep learning technology which based on big data is expediting the advancement of artificial intelligence and is also an integral part of developing connected cars. Kia established its own big data center in Korea in 2013 and created a team of data scientists to fortify its big data utilization know-how. Kia’s big data center assetizes and analyzes the data collected through the cloud to realize optimized connected car services, while providing market forecasts and setting the future direction for research activities.
Furthermore, the company established its first overseas big data center in China in September 2017 that will set the stage for introducing its connected car service in the world’s most populous market. More plans are in place to set up new big data centers in other strategic markets around the world, while Kia has also invested in the American Center for Mobility an industry-academia cooperation entity authorized by the U.S. government that will perform research into future mobility when completed by the end of 2019.
In 2020, Kia’s first connected car will roll off the production line. Featuring diverse connected car services, this next-generation vehicle will perform all the above-mentioned functions at a processing speed of one gigabyte per second, showing everyone how near the future has come. These connected car technologies will be applied to the full range of Kia models in phases by 2030