How it works

Kia’s promise for people, environment and sustainable future

About Corporate Social Responsibilities


Kia pursues three strategic directions for sustainability to become a global sustainability leader by 2025.
As part of such effort, we adopted 16 key ESG initiatives. Stakeholders participated in the process of selecting core issues of sustainable management and ESG, based on which the initiatives were developed. We will remain vigilant to minimize any risks related to core issues based on our sustainable management systems and contribute to the fulfillment of the UN’s Sustainable Development Goals (SDGs).


Kia strives to build a sustainable future by scaling social impact based on our values and innovations. To this end, we have set our directions and goals based on three strategies for sustainable management.

Objectives and Strategy by Category

Implementation Strategies

  • 1. Identify ESG initiatives and monitor performance
    2. Develop the ESG Risk decision making process (report to management at least twice a year)
    3. Develop the BoD ESG Risk management system (report once a year)
    4. Publish ESG announcements on the website
    5. Make business reports and sustainability reports publicly available
    6. KPI-based Performance management
    7. Formulate plans to improve mid- to long-term environmental performance (reduce Co2 emissions by 15% from the 2015 level by 2025)
    8. Social outreach activities in line with the ecological environment (at least once a year)

  • 9. Devise systems to ensure the protection of human rights (human rights training for the supply chain)
    10. Conduct human rights impact assessments (disclose the results to the public)
    11. Improve privacy management and process (access request process)
    12. Boost transparency of the process of dealing with consumer complaints (online)
    13. Establish fair trade rules in relation with competitors (reflecting stakeholders’ opinions)
    14. Improve systems to protect shareholder rights (introducing the electronic voting system)
    15. Improve the composition of the BoD and operating systems (for example, the participation of global experts)
    16. Reinforce the role of an audit body (strengthening training and improving the process)

Trust-based Management

To establish a culture of fair trade, the Compliance Program was adopted in 2002. A compliance management system was also introduced in 2012 as an upper level activity that encompasses Kia’s entire compliance activities. All Kia employees take compliance training every year while employees at the relevant team receive fair trade training. In addition to an internal monitoring system, the ethics committee is established within the Board of Directors to oversee the implementation of ethical management and further drive trust-based management.

Environmental Management

The Environmental Management System (EMS) of all Kia plants home and abroad are certified in accordance with the ISO 14001. Internal audits and independent inspections are annually conducted to understand the level of environmental management and improve it further. Starting from 2020, we will provide integrated certification of EMS of worksites in Korea to build an effective environmental management system across the company.

Social Outreach

Kia developed its global CSR value scheme in 2011, setting out the company's shared CSR values as promoting universal mobility and taking up the challenge for a better quality of life.
Initiated in the following year, the Green Trip and Green Light Project are at the forefront of the company’s CSR endeavors at home and abroad, respectively. All Kia worksites developed CSR schemes and flagship CSR projects in 2016. They completed a CSR management system for global CSR operations and a company-wide analysis is conducted annually. In 2020, we will continue boundless cooperation with external entities to create social values while expanding CSR activities at our premises and in cooperation with NGOs. Mid- and long-term CSR plans will be also developed in line with its future strategies, building customer trust.

Sustainable Management Framework

Kia has a dedicated CSR Committee and Sustainable Management Team for the systematic fulfillment of its CSR practices. The CSR Committee was created in 2008. Chaired by the CEO, the committee consists of executives in charge of trust-based management, environmental management, and social outreach. The Sustainable Management Team functions as the facilitator of the committee. Leading the company’s CSR efforts, Kia’ CSR Committee has developed a global CSR value scheme and reviews the performance results each year. In 2016, the CSR Committee approved the establishment of a CSR framework for overseas subsidiaries and the launch of the Global CSR Working Council. We are further advancing the Global CSR system to become a global sustainability leader by 2025.

CSR Roadmap

CSR Roadmap

Sustainability Organization

Sustainability Organization


Communication Channels

Communication Channels
Stakeholders Communication Channels
Customers Motor shows and new model launch events, test drives, sports sponsorships, customer service, customer satisfaction surveys, clubs, corporate websites, blogs (Kia BUZZ, PLAY KIA), social media (Facebook, Instagram, YouTube), K-PLAZA reports (annual reports, sustainability reports, community relations white papers)
Shareholders & Investors General shareholders’ meetings (GSM), investment road shows, corporate websites, social media, reports
Employees Labor-Management Council, Employment Stability Committee, company magazine, CSR newsletter, online channels (intranet·knowledge community·Kia-In, Tong), Employee Counseling Center, reports
Partner companies Dealer programs (seminars·dealer contests·dealer invitational events), dealer shop contests, seminars·training programs, shared growth partnership web portal, Value Advanced Automotive Trade Zone (VAATZ), procurement division’s suggestion box, reports
Local Communities CSR activities and campaigns, corporate websites, exchanges with local communities (regular meetings, invitation to Kia plants), corporate information channels (website, social media, reports)

Major Communication Channels

Online and offline channels
Category Contents
Corporate websites Information on car models and promotions, sales/service centers, corporate culture, ESG information (
CSR websites Information on the company’s CSR activities and collection of feedback from stakeholders (
Blogs Useful information about Kia and its cars (
Social Media New car information and customer events (Instagram and Facebook)
K-Nanum Together Company-wide donation program

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