Brand Story

Kia Movement that inspires

Our Brand Purpose

We at Kia believe that movement inspires ideas.
And that’s why we've created the space for you to get inspired and more time to bring your ideas to life.

This is why we exist.

To create spaces that inspire our consumers, and not only through our products, but also through our stores, where consumers can touch and experience our products.

Also, we exist to provide meaningful and convenient services that will free up time for activities that inspire you most, like being with your family and friends.

Our Logo

Kia’s new logo is a symbol of our brand and the values we promise to offer customers through future products & services, and the experiences that these enable.

The new logo is developed to resemble a handwritten signature.

The rhythmical, unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.

Our Brand Slogan

The slogan represents our belief that movement is central to what it is to be human. We believe that movement helps humankind to progress, constantly improve, and evolve.

The idea of progress and moving forwards helps push people outside of their comfort zone, allows them to see things from difference perspectives, and find new sources of inspiration.
This is a mindset that we are putting at the heart of our organization, encouraging our people to find new ways to think and approach challenges, and develop products and services accordingly.

Our Mindset

Movement is also an important part of our mindset at Kia.
It is shared among all our employees, in all the areas of our organization.

A mindset of moving forward, always striving, and of constant improvement - a growth mindset.
A mindset of creativity, innovation and progress - the unstuck mindset.

We believe this mindset resonates with our consumers. People with a progressive, optimistic and positive mindset, willing to change themselves and adapt for the future, who are driven by new ideas and see opportunities everywhere.

Our Vision

Transportation, mobility, and movement are a human right. And our vision is to create sustainable mobility solutions for the consumers, community, and the global society.

With that vision, we have a business strategy ‘Plan Shift’ to expand our business portfolio, to go beyond a car manufacturing and to become a mobility solutions provider to meet growing diverse consumers’ mobility needs through EVs, mobility solutions as services, purpose-built vehicles.