Design Tide

A gallery that shows unlimited possibilities

Exhibit Hall at a Glance

Design is design is not design

"Design is design is not design" is the slogan that best conveys Kia's departure from conventional forms and concepts.
It is time to move beyond the established distinctions of the design industry and answer the core questions: How can design contribute to making our lives richer? What can design do to further cement the relationship between places and humans?

Kia Exhibit Hall

White and open on all sides, the arching exhibition hall reminds one of a tall wave that is at once both vibrant and flexible. It also represents the passion of Kia and its people.

  • 기아 전시장 전경

Designers' Artworks

1 / 43
  • Autumn Leaves+Humans I

    A human inscribed with an autumn leaf - The rough texture of iron and the warm texture of wood are used to represent the way that humans and nature are destined together forever.

    Noh Tae-hyeong

  • PET Pole Lighting

    PET bottles scattered all round the house are gathered for use as an installation light and then removed for recycling once a week. This allows you to have new lighting every week.

    Kim Han-yong

  • Less is More

    I want to create a sound from minimal essential elements that can please our mind as well as our ears.

    Kim Tae-hun

  • Co-existence

    A geometric artwork with repeated patterns inspired by natural phenomena.

    Kim Chi-yeong

  • Aero Sculpture

    A sculpture.
    The shapes and structures seen in airplanes in their early stages of development are reinterpreted.

    Kim Chung-hyo and Lee Sang-ho

  • Self-portrait

    The author uses a dog with a serious look to express her seriousness ironically.

    Kim Ji-su

  • Cling together

    Wouldn't our life be warmer if we could hold each other with a more open mind all the time?

    Kim Jong-hyeon

  • 2030

    The symbolic miniature of our destroyed future gives us time to reflect on the present.

    Kim Yeong-mu

  • Harmony

    A piece of porcelain, the product of human intervention, and a piece of wood, a natural element, are put together through floating and openwork to express the harmony between artificiality and naturality.

    Kim Seong-tae

  • Dream of a Whale

    This sculpture of a whale that freely swims in the water urges us to take greater interest in nature and to be mindful of endangered species.

    Kim Seong-uk

  • Morning Conversation 2

    The method, materials and expression technique used for car molding are employed to substantiate imaginary food vessels.

    Kim Du-su

  • Another Communication

    These sculptures of hands represent sign language under the theme of beautiful walk-together between the environment and cars.

    Kia Color Team

  • Face Craft

    This work represents varying faces depending on the material.

    Kia Interior Team 2

  • Board Chairs

    This work combines the joy of boarding and the comfort of sitting in the form of a chair.

    Choi Hong-seok

  • Auto-hypnosis

    This work expresses our consciousness, aura and feeling of self-healing that can be seen in our eyes. It signifies our free will with the profound and rich light and shade and various levels of tones and thickness.

    Chay Lin

  • Still Evolving

    The figures represent the change of the author's body over time as he works as a designer.

    Jin Seok-chan


    An sculpture using old books. This work represents the stack of the books as accumulation of knowledge and great figures emerging from it.

    Jo Quay-jae

  • I Believe I Can Fly

    The time will come when cars, which now have no way to fly, can fly.

    Jeong Si-nae

  • Ceed

    Seeds from agar and the shape of a columnar joint are combined to express the beauty of nature.

    Jeon Jeong-hun

  • Seal of Liberty

    This work represents reeds swaying in the wind when car windows are rolled down.

    Jang Hyo-seok

  • Symbiosis

    Humans living in harmony with the environment are represented through mirrors.

    Jang Yong-pil

  • Christmas in September

    Made of different materials in different colors, the leaves make the work look like a Christmas gift.

    Jang Su-jin

  • Betweens

    These two series works in perspective represent changes in essential feeling as dependent on multiple variables.

    Lim Seung-bin

  • The modern slave

    A philosophical question about the existence of humans who have no choice but to live as slaves to the information barrage of modern society. This sculpture inspired by Rodin's Le Pensueur (The Thinker) is made of newspaper, the symbol of information.

    Lim Dae-hwan and Kim Seong-jung

  • Umbrella chandelier

    Umbrellas prone to being lost or malfunctions have been turned into chandeliers using spotlights.

    Lee June-hwa

  • Naturally Dyed Silk Scarves with Hangul on it

    The scarves were dyed with grapes, onions, sweet potatoes and other natural materials before the poem "An Wanderer" of Park Mo-gweol was written on them.

    Lee Ju-yeon

  • Umbrellas of Environmental Protection

    These works made of fabric for car seats and head lining and waste umbrellas show images and messages about nature and the environment.

    Lee Jeong-jin

  • CORE

    Waste electrical wires are used to create this abstract work as a message that deserted objects can give birth to new entities.

    Han Hyeon-soo

  • Reversal

    Objets that no one would think can emit light have been turned into lights to make a nice surprise for the audience. These garbage-inspired installations do not use typical key words to provide a pleasant reversal.

    Hong Seung-bo

  • As Light as Spores

    The lightness of a dandelion spore is expressed using glass.

    Lee Jeong and Lee Seung-ah

  • Apple Farm

    As a parody of Rene Magritte's Golconde, this work criticizes the standardization of our environment partly due to Apple. In the work people are depicted as apples grown by Steve Jobs.

    Lee Dae-wu

  • Four Seasons

    This work uses mother-of-pearl, egg shell and painting to depict the change in the climate of Korea that used to have four clear-cut seasons, but now has a longer summer and winter, but shorter spring and fall.

    Lee Kyeong-sil

  • Salmons Want to Fly

    Water pollution is represented by salmon that travel between the sea and the river, yet made from lead, that which one of the most serious threats to the aquatic environment.

    Yoon Mun-hyo

  • Vases

    These porcelain vases are inspired by natural forms visible in daily life.

    Woo Hyo-joo

  • Destruction of Environment

    This work represents humans who decorate themselves by destroying the environment.

    Shin Woong-cheol

  • The Light of Gwangju

    These stool-based lights ask us what eco really means.

    Shin Dong-hun

  • Beautiful Dialog

    This porcelain hand-painted work represents a relaxing break over a cup of tea.

    Seo Hyeon-ju

  • Remake@

    Reproduced with ready made objects, this work represents non-elite and non-mainstream aesthetics within pop art.

    Seo Hyeok-jun

  • There Is No Such Thing as a Thinker

    There is no entity who thinks in a cloak made of sediment.

    Bae Cheol-su

  • This Is a Fake Too

    This work represents the future demise of the ecosystem resulting from the destruction of the environment.

    Bahng Ju-seok

  • Co-existence

    The sculpture of a mosquito shows that humans, like mosquitoes, live on blood from the Earth, destroying the environment. It offers a powerful message that co-existence among all life forms is the foundation for the preservation of life on Earth.

    Park Jeong-woo

  • Dream to Fly

    Elements consisting of ground such as soil (porcelain), leaves, pine cones and bark of trees are used to make wings to represent their dreams to fly.

    Park Byeong-jun

  • Soaring

    This work represents the dream of humans to fly with the wings of an angel. (Visitors can take pictures against this work.)

    Park Ki-hong