Corporate Initiatives

Our steps to achieve cleaner nature

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Optima Hybrid Fuel Economy in the Guinness Book of World Records

Optima Hybrid, registered on the Guinness World Records

Kia’s Optima Hybrid has registered in the Guinness Book of World Records, proving its outstanding eco-friendly performance.
For 16 days, Optima Hybrid had gone cross-country through 48 states in the US (exclusive of Alaska and Hawaii) to challenge its best fuel economy for the Guinness World Records. As a result, Optima Hybrid had successfully completed its 7,899-mile (12,710km) course at the average fuel economy of 64.6mpg (27.5km/ℓ) and honorably registered its name in the Guinness Book of World Records. The fuel economy of 64.6mpg (27.5km/ℓ), in particular, far exceeded the previous Guinness Record of 52.3mpg (22.2km/ℓ), and it was improved by 61.5% compared to its official highway fuel economy of 40.0mpg (17.0km/ℓ) in the US.
Optima Hybrid is now listed in the Guinness Book of World Records, followed by Volkswagen Jetta 2.0 Diesel (M/T) which recorded 58.8mpg (25.0km/ℓ) for non-hybrid section (2009).

Optima Hybrid Optima Hybrid

Optima Hybrid

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On otp of its best fuel economy & efficiency, its comfort for a lont-distance drive was very impressive.

Wayne Gerdes

The Optima Hybrid achieved average fuel efficiency of 64.6mpg on its travel across the U.S. continent.

Objective: Global promotion of the Optima Hybrid's excellent fuel economy and Kia's outstanding environmental technology

Overview: Setting a new Guinness World Record by achieving maximum fuel efficiency driving through all 48 adjoining states

Period: August 26 and September 9, 2011 (15 days)

Result: Registered in the Guinness Book of World Records

Official Record : 64.55 miles per gallon (27.5km per liter)
61.4 percent improvement compared to the EPA fuel economy (40 miles per gallon)

Motor Show's Eco-friendly Zone

In major motor shows worldwide, Kia Motors plans to run a separate eco-friendly zone from 2014 to share our new value, philosophy and achievements in eco-friendly activities with global customers.

  • Motor Show's Eco-friendly Zone 2014

  • Motor Show's Eco-friendly Zone 2014

  • Motor Show's Eco-friendly Zone 2014

    Motor Show's Eco-friendly Zone 2014

  • Motor Show's Eco-friendly Zone 2014

  • Motor Show's Eco-friendly Zone 2014

Eco Collection

As one of our 19 eco-friendly marketing strategic tasks set up in 2013, Eco Collection is intended to deliver our image of eco-friendliness in a trendy and stylish manner to trigger 'WOW' impact.

  • ㆍ Directions
    Develop lineup reflecting eco stories
    Collaborate with eco brands
    ㆍ Purpose
    Make the public talk about Kia's eco stories through collaboration
  • ㆍ Items to develop
    Angle Bottle
    Air Back Pack
    ㆍ Developer
    Eco June Company (a RedDot/iF Design Award winner)
  • Angle Bottle

    ㆍ Made of Bisphenol A free, biodegradable corn starch (PLA)
    ㆍ Sloping 40 degrees, not blocking front buttons, etc. Ergonomically designed for easier use while driving.
    ※ The package will always carry Kia-Eco June eco-collaboration branding.

  • Air Back Pack

    ㆍ Made of materials recycled from defective airbag, with the strip made of used safety belt
    ㆍ Stylishly designed to be used as both a pack and a cross bag depending on the preferences of the young at heart, the main target of the eco brand.
    ※ The package will always carry Kia-Eco June eco-collaboration branding.

Eco Mobile App (Tumble)

Eco Driving Guide for Eco-friendly & Economical Driving Habits

Running the "Tumble" while driving will make the Eco Driving Guide a perfect friend for any driver. This smart mobile application can analyze the driver's driving habits and make certain adjustments accordingly.

Eco-friendly mobile app Eco-friendly mobile app

Eco-friendly mobile app

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TUMBLE
Your Eco Drive Guide

Start recording driving history, Eco Driving School ranking, set black box recording

Set road gradient measurement
This measures the gradient of the road you are running on to provide you with the right driving guide.
Turn off the air conditioner.
Drive with inertia.
※ This function is only available when you start from standstill on flat ground.
※ Go to [Settings] and [Road Gradient Measurement] to change the settings.

Today's driving mission
Raise your score with more attention to your weaknesses below. Mind your fuel economy!
Your weaknesses as identified from your last seven drives
Cruising: C, Speeding: D

Start
Start driving.
Do not let idling after startup exceed 10 to 30 seconds.
Warning! Sudden acceleration
Do not push the pedal too hard.
Use inertia when you run down a hill.
It will help save fuel.
Excess speed warning
Slow down for your safety.
Good. Cruising.

Black box on
(Recording activated upon impact)
20 seconds before and after the impact recorded
Ending your driving.

Results: your driving mission
Statistics for your weaknesses based on today's drive
Your weaknesses as identified from your last seven drives

Good: Cruising C>B Bad: Speeding B>D

Your drive at a glance
Sep 30, 2013
Sangam-dong → Dolim-dong
00:12:46
Travel distance: 16.75km, average speed: 75km/h
Uphill: 12%, level: 56%, downhill: 56%
Overall grade: B+

Driving performance
Overall grade: B+
You have done cruising well, as planned. You have some weaknesses as well: quick start and speeding.
When you start, be patient and increase the speed by no more than 20km/h over 5 seconds.
For your safety, keep your maximum speed to less than 100km/h...
Quick start: C, Sudden acceleration: D, Sudden braking: B, Sudden deceleration A+, Cruising: A-, Speeding: B+

Sudden acceleration
During your 31.5km drive
Mild sudden acceleration: 4 counts
Moderate sudden acceleration: 2 counts
Harsh sudden acceleration: 1 count
Go to Settings > Help > Criteria for Measurement of Eco Driving for details.

Tutorials for beginners
Remember that sudden acceleration can consume over 30% more fuel.
Sudden acceleration requires over 30% more fuel

Your driving graph
Overall grade: B+, travel time: 00:30:40
Regular drive 00.14:30 32%
Cruising 00:10:21 21%
Quick start/sudden acceleration 00:01:02 5%
Sudden braking / deceleration 00:01:58 7%
Speeding 00:04:45 19%
Idling 00:09:31 23%


Ranking
Sep 30, 2013
National standings
Overall
Rank Name Average grade Counts of drive Travel distance
100,000th Kim Jeong-nam A- 123,205 823,489.6km
100,001st Andrea K B 105,135 105,326.2km
100,002nd Kim Yu-jin B+ 100,001 84,597.8km

How about becoming an eco driver?

Kia eco-drive Tumble has returned updated with an entirely new figure.
When you activate Tumble and drive, it becomes a kind eco-drive guide to match your eco-driving habits.

Key Features

  • ㆍAssessment of more than 10 driving elements through GPS & G-sensor

  • ㆍ Provide Black Box function and drowsy driving alert function.

  • ㆍ Analysis of ‘My Driving Habits’ and provide daily mission
    ㆍ Management of eco-driving mileage and grades, specialized evaluation of driving habits with related graph, ranks, and etc.

  • ㆍ Customized calculation guide for different vehicle size. (small car, compact car, midsize car, large size car)

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