About ECO dynamics

Our activities to achieve a sustainable future

친환경 개요

Best Global Green Brand

Kia Motors ranked 35th in the 2014 Best Global Green Brands 2014.

This means that Kia is a rising star among the global automotive brands in terms of sustainability and environmental friendliness.

Kia has placed eco-management at the forefront of its brand management strategy alongside the emphasis since 2006 on quality and design management. In 2014, we launched the Soul EV: the first all-electric, zero-emissions car sold worldwide. As a result of such efforts, Kia continues to be perceived as a leader in the environmental sustainability sector.

  • Best Global Green Brand

ECO dynamics Emblems

Main brand

Kia Motors launched the environment-friendly brand ECO dynamics in 2009 as part of the firm commitment made to the pursuit of zero emissions. In 2012, we developed a new eco brand system and designed a new emblem with a streamlined shape to convey the new futuristic and eco-friendly image. ECO Green, the unique color for the new emblem, was selected to complete the premium design and improve visibility.

Coupled with "Dynamics" (Kia’s brand equity), "Eco", signifying "Ecology" & "Economy", makes up the term "ECO dynamics" ("Automobile of Sustainable Mobility"), which symbolizes the Company’s commitment to making sizeable contribution to the mankind and global environment.

  • Main brand Main brand

Sub brand

Starting with the Forte Hybrid introduced in 2009, we launched the Optima Hybrid & Ray (Electric Car) in 2011 and the Cadenza Hybrid in 2013. In addition, Kia is scheduled to launch the Soul (EV) in 2014. Furthermore, we have test-driven the Mohave (Fuel Cell Electric Vehicle) since 2008.

  • ECO Hybrid brand

  • ECO Electric brand

  • ECO Plugin brand

  • ECO Fuel cell brand

How far have we come in the development of eco-friendly cars

Kia Motors has focused on the common use of key eco vehicle parts, and has tirelessly pursued innovations in R&D to lead the next-generation eco car market. By doing so, we been able to secure a high level of global competitiveness to now be capable of promptly supplying competitive products to any market where demand exists.

  • Hybrid

    ㆍBattery 0.9 - 1.8 kWh
    ㆍDriven by an engine and a motor

  • Electric Vehicle

    ㆍBattery 27kWh
    ㆍDriven by a motor only

  • Plug-in Hybrid

    ㆍBattery 4 - 16 kWh
    ㆍDriven by an engine and a motor

  • Fuel Cell Electric Vehicle

    ㆍBattery 0.9 - 1.8 kWh
    ㆍDriven by a motor only
    (electricity generated from hydrogen and oxygen)

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