Design People

The people who spawn our beautiful cars

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"Design Process
Ideas sketched with Sketch & Rendering
Designed reviewed in VR Model Review
Car shape defined with Tape Drawing
Life-size car model created with 1:1 Clay Modeling
The ultimate in Emotional Design for an experience that speaks to the senses"

Design People

Sketching & Rendering

Initial design concepts are created through idea sketching following analysis of consumer trends and lifestyles.

 

Sketch & Rendering

Tape Drawing

The full size sketch of the concept is created on a upright surface using black photographic tape to determine the match between the design aim and the actual image.

 

Tape Drawing

Digital Modeling

The vehicle is recreated through a computer-generated 3D image whose data is then used for assessing the design and aerodynamics.

 

Digital Modeling

VR Model Review

Virtual reality technology is used to comprehensively review a design and ultimately determine the direction for the final design.

 

VR Model Review

1:1 Scale Clay Modeling

A 5-axis CNC milling machine creates a life-size model of the car, which is then completed under the precise hands of modelers.

 

1:1 scale clay modeling

Color & Trim

A diverse range of color options is developed to best match the design of the car and add more life and style to it based on extensive analysis of consumer preferences.

 

Color & Trim

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