• Globally competitive quality

    150 and more major quality awards over the past decade - Relentless effort to achieve Drive Defects to Zero (DDTZ). Winner of the 2016 JD Power Initial Quality Study (IQS) - Soul(Compact MPV), Sportage(Compact SUV) - #1 Quality competitiveness acknowledged in Germany. #1 Brand out of 20 brands in 2015 Autobild Quality Report - Standing as a ‘Best car’ brand in 38 countries over the past decade. Car Of The Year (COTY) in the US/Europe/Middle East/Asia
  • Globally competitive safety

    Safety level proven by top grades in collision tests for the past several years - 'Outstanding' in all requirements of collision test. 2016 Insurance Institute for Highway Safety (IIHS) Collision Test 'Top Safety Pick+' (Sorento, Sportage, Optima) - #1 Comprehensive Safety Level achieved (Front crash, side crash, and rollover resistance ratings). 2015 National Highway Traffic Safety Administration (NHTSA) New Car Assessment Program (NCAP) 5-Star (Sorento) - #1 Safety guaranteed in Europe. 2015 Euro NCAP 5-Star (Optima, Sportage)
  • Globally competitive design

    60 Design awards and more over the past decade - Global acknowledgment on product design. 'Best of The Best' in the 2016 Red Dot Design Award (Sportage) - Designing efforts in customer communication. Winner of Communication Design category in the 2015 Red Dot Design Award (All New Sorento, Soul EV for iPad) - Prowess in designing from top designers. 'Team of The Year' by KIA Design Team (Peter Schreyer) in the 2014 Automotive Brand Contest
  • Globally competitive
    satisfaction

    Proven marketability by the choice of countless consumers - Ranked #1 for Comprehensive Satisfaction by 65,000 actual consumers. #1 in the 2016 AutoPacific Vehicle Satisfaction Awards (VSA) (Optima, Soul, Carnival) - 7 Years of captivating global consumers. Remarkable growth and effort from 1 award (2010) to 10 awards (2016) - Marketability proven by 90,000 new KIA customers. #1 in respective segments in the 2016 US JD Power Automotive Performance Execution And Layout (APPEAL) (Optima, Soul, Sorento, Carnival)

KIA Motors, History of awards (Theme)

※ For award winning vehicles in overseas markets, specifications may partially differ with models sold in Korea.

Related content