Kia Character Enzy
Introducing to you, Enzy and Friends
Introducing to you, Enzy and Friends
A set of characters developed with motifs drawn from various automobile-related were designed to foster children's interest and familiarity with cars.
Enzy, the lead character, likes to go on great adventures with friends who each have different abilities.
Each member of the crew corresponds to the characteristics of one key automobile component. This distinguishes them from other similar animated characters that are usually drawn from the external appearance of cars.
The characters are designed to foster children's interest in and familiarity with cars. Please welcome the new crew!
Enzy represents the crew and spark that delivers the power required to move a car, like the heart of a human being.
He is always a dependable leader, helping out his friends in need.
He is good at making and handling fire with his gigantic red gloves.
Kia launched paper toy products in celebration of the first birthday of its brand mascots “Enzy and Friends.”
The toys are planned to be sold online and at stores run by MOMOT. They will also be shown at marketing exhibitions such as motor shows.
Paper Crafts Launched
To be a friend with not only adults but also children, Kia created paper crafts shaped into its cars and characters and will continue to expand opportunities to appeal to the emotional facets to all generations in innovative and engaging ways.
About the product
The toy is designed to fully reflect the charm of Enzy who looks dependable and agreeable and, at the same time, convey the iconic image of the Soul when it is completed by folding.
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Paper toy: a making film
Kia produced the toy in cooperation with Momot, a design company, which consists of the paper designs of Enzy, the Soul and character stickers.
Busan Motor Show held under the theme of 'Ocean of Vehicles, Feeding the World' was the largest in its history, offered visitors a variety of things to see and experience.
Enzy and Friends Diorama
The Enzy and Friends characters were exhibited at the show, in the form of paper toys. The diorama of the characters set in a city, a dealer shop, a service center or air give audiences new experiences.
Dancing with Enzy event
An event was organized where robot toys were given away to children dancing in an Enzy costume. It was hugely popular with families visiting on the weekend.
In celebration of Enzy and his friends, a launching event was held at CGV Cinekids, movie theater designed exclusively for children.
Character Launching Exhibition
During the exhibition, the character figures were displayed throughout the theater. On weekends, costumed characters made themselves available for photo events. On the first day of the exhibition, students from kindergarten and elementary schools were invited to learn about traffic safety.
Traffic Safety Awareness for Children
Students from elementary and middle schools in Seoul were invited to help them be more aware of traffic safety.
A library is decorated with character items and photos to make children feel as if they were in the town of Enzy and Friends.
The launch exhibition film
During the launch exhibition, Kia held a variety of educational programs and events to present unforgettable experiences to visitors.
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