Kia Character Enzy

Introducing to you, Enzy and Friends

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This is a video about Kia Motors' characters.

Enzy in the Hood
ENZY Engine Monster
RAZY Radiator Monster
TORY Battery Monster & Light Monster
AQU Washer Monster

Enzy in the Hood

A set of characters developed with motifs drawn from various automobile-related were designed to foster children's interest and familiarity with cars.
Enzy, the lead character, likes to go on great adventures with friends who each have different abilities.

Enzy in the hood 로고

Each member of the crew corresponds to the characteristics of one key automobile component. This distinguishes them from other similar animated characters that are usually drawn from the external appearance of cars.
The characters are designed to foster children's interest in and familiarity with cars. Please welcome the new crew!

Enzy and Friends

Enzy, the engine monster

Enzy represents the crew and spark that delivers the power required to move a car, like the heart of a human being.
He is always a dependable leader, helping out his friends in need.
He is good at making and handling fire with his gigantic red gloves.

  • 엔지

  • 라지

    Razy, the radiator monster

    Razy represents the radiator that blows cool wind to keep the car from overheating. He uses various skills to generate wind and has the special power of invention. He always remains cool-headed and composed.

  • 아쿠

    Aqu, the washer liquid monster

    Aqu represents the washer liquid that keeps the car windshield clean.
    He has the ability to use water to control objects and is such a cute trouble maker, always bouncing around for fun.

  • 토리

    Tory, the battery monster

    Tory represents the battery, the source of a car's electricity.
    As the only female character, she always looks rather chic, but uses her hands to make electricity to help her friends.

  • 라이토

    Laito, the headlamp monster

    Laito represents the headlamps that enable cars to run safely at night. He flies in the sky and illuminates friends using the electricity generated by Tory to prevent them from getting lost in the dark.

Enzy and Friends Paper Toys

Kia launched paper toy products in celebration of the first birthday of its brand mascots “Enzy and Friends.”
The toys are planned to be sold online and at stores run by MOMOT. They will also be shown at marketing exhibitions such as motor shows.

Busan Motor Show

Busan Motor Show held under the theme of 'Ocean of Vehicles, Feeding the World' was the largest in its history, offered visitors a variety of things to see and experience.

  • 엔지와 친구들 전시된 디오라마

    Enzy and Friends Diorama

    The Enzy and Friends characters were exhibited at the show, in the form of paper toys. The diorama of the characters set in a city, a dealer shop, a service center or air give audiences new experiences.

  • 캐릭터 인형춤을 따라하는 아이들

    Dancing with Enzy event

    An event was organized where robot toys were given away to children dancing in an Enzy costume. It was hugely popular with families visiting on the weekend.

Character Launching Exhibition

In celebration of Enzy and his friends, a launching event was held at CGV Cinekids, movie theater designed exclusively for children.

  • CGV 전용극장 입구 전경

    Character Launching Exhibition

    During the exhibition, the character figures were displayed throughout the theater. On weekends, costumed characters made themselves available for photo events. On the first day of the exhibition, students from kindergarten and elementary schools were invited to learn about traffic safety.

  • 안전교육을 받은 아이들

    Traffic Safety Awareness for Children

    Students from elementary and middle schools in Seoul were invited to help them be more aware of traffic safety.

  • 어린이 전용 도서관 전경

    Children's Library

    A library is decorated with character items and photos to make children feel as if they were in the town of Enzy and Friends.

  • 엔지캐릭터와 사진 촬영중인 아이들

    The launch exhibition film

    During the launch exhibition, Kia held a variety of educational programs and events to present unforgettable experiences to visitors.