Kia Cinema

A cultural space for making brand-building as part of your life

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The newly created video film expresses the theme of 'Mobility' and by using a multiscreen for the first time in the world, it maximizes a sense of dynamism and dimension.

Brand Collaboration between Kia and CGV

Without knowing it, Kia has become part of our most familiar cultural space: the movie theater.
In collaboration with the theater chain CGV, Kia communicates its unique brand identity through various cinematic means.

A stroll through Kia Cinema

The Kia Cinema is the first movie theater of its kind to give you unique theater experiences, housed within CGV Cheongdam Cine City.

  • CGV 청담씨네시티

  • 4 Screens

    4 Screens

    The four-sided screens and specialized seating inside the theater add excitement to your theater experience by showing an opening film that makes you feel as if you were actually driving a Kia car.

  • Exit

    You will be reminded of the Kia brand right before you leave the theater when you see the artworks en route to the exit. A die-cast Soul is displayed ahead. On your left is an artwork that was displayed at the Kia Biennale while on your right are combinations of words representing Kia. They work together to show that Kia is not only a car brand, but also a good communicator of culture.