Sound

Experience Kia with your eyes closed

Kia Sonic Branding - The Rise of Surprise

Kia's sonic branding embraces the three core identities of our brand essence "A Different Beat": Vibrant, Distinctive and Reliable.

  • Vibrant

    Symbolizing Kia's outstanding growth with powerful & dynamic drum rhythm sounds and ascending melodic line.

  • Vibrant

    Distinctive

    Expressing unique value providing Kia using dotted and syncopation with wide range and distinctive melody inspired by a main theme of 'Advent of the Kians'.

  • Distinctive

    Reliable

    Reflecting Kia's reliability in every aspect with major chord to give a comfortable sense and a high-quality full orchestra sounds.

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Vibrant

Vibrant

The caller ringback tone: The Rise of Surprise

  • 01. Original ver.

  • 02. Reggae

  • 03. Modern rock

  • 04. Bossa nova

  • 05. Classic

  • 06. New age

  • 07. Electronic

  • 08. Irish

Ring tone download Android IOS
Distinctive

Distinctive

The caller ringback tone: The Rise of Surprise

  • 01. Original ver.

  • 02. Reggae

  • 03. Modern rock

  • 04. Bossa nova

  • 05. Classic

  • 06. New age

  • 07. Electronic

  • 08. Irish

Ring tone download Android IOS

Advent of the Kians

Composed by the world renowned film music artist Eric Serra, Kia's first brand identity song 'Advent of the Kians' has an ear-catching melody that conveys the unique and sophisticated image of Kia.

Kia is dedicated to enriching customer's lives with The Power to Surprise.

Advent of the kians

Advent of the kians

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Advent of the Kians
We are going through a blossoming road
Full of life and passion
Accompanied with a heartfelt melody
The roads we will take
We are going down a road paving our own path
Ploneernig new frontiers
Always daring, never renouncing
We are going down a road Dreaming about tomorrow
This road is our story
This road is our challenge

Composer Eric Serra

About Eric Serra

Eric Serra, the composer of Kia's theme song, has also composed musical scores for famous films including Le Grand Bleu, Nikita and Leon. He has been working with the director Luc Besson since they met in 1979 and credited with taking
global film music to the next level.

"Eric Serra’s musical imagination always surpasses that of the actual film’s imagination.
His music captures the essence of my movies"
- Director Luc Besson -

Filmography

1988: Le Grand Bleu
1990: Nikita
1994: Leon
1995: 007 Golden Eye (the 17th episode)
1997: The Fifth Element
2008 - 2010: Arthur series 3 (Arthur and the Minimoys 1,2,3)

  • 작곡가 Eric Serra