AUTONOMOUS

Future of Autonomous Vehicles

AUTONOMOUS

AUTONOMOUS

Think about it for a moment. Your car navigates itself to a preset destination by monitoring surroundings on its own while you concentrate on work or lay back and talk with your friend. This is what autonomous driving technology promises us in the foreseeable future. What was once only imaginable in sci-fi movies is about to come into our lives, dramatically enhancing mobility convenience. Artificial intelligence will drive cars objectively and rationally while communicating with networked traffic systems. As a result, roads will be safer and more efficient. Kia Motors has been speeding up the application of its advanced driver assistance system (ADAS) features to its vehicle line up with the aim of developing a fully integrated autonomous driving solution. The company’s road map includes phase-in and test driving of various technologies followed by the roll out of the first commercial autonomous-driving vehicles by 2021 and eventual completion of a fully autonomous-driving vehicle line-up by 2030.

자율주행(AUTONOMOUS)

Autonomous Driving, the Ultimate Product of Advanced Technology

The autonomous vehicles are called the product of advanced technologies, which transformed cars into a smart device by joining them with ICT. Cars, which used to be a means of transportation, now became a personal digital space, robot parcel service, mobile office, and a cozy place of refreshment. With the expansion of the applications, it is expected that these vehicles would enhance the quality of life for the customers. Currently, car makers are focusing on autonomous driving technologies with a driver present in the car. Then, they are expanding the scope of technology to self-parking, autonomous driving on highways, autonomous driving in the cities, and total autonomous driving.

자율주행으로 인한 사회적 혜택

Autonomous driving car : Soul EV

In tandem with the development of autonomous driving technology, Kia is also conducting research on how autonomous driving will change the way we live in the future.

DRIVE WISE

Autonomous driving is technology-intensive as it converges dozens of precise, complex and cutting-edge technologies. The individual technologies are collectively called an advanced driver assistance system (ADAS), something often cited whenever mentioning autonomous driving technology. The ADAS technology consists of three steps: monitoring surroundings, making decisions and then handling vehicles. However, autonomous driving technology is more than half-done when all these steps are advanced and integrated enough to take full control of vehicles. The rest is up to communication technology, which is an integral part of connected cars. Kia’s vision for autonomous driving is being materialized through DRIVE WiSE, its ADAS-based autonomous driving technology brand launched in 2016.

DRIVE WiSE is aimed at eliminating accident risks at the source, providing the driver with information on surroundings, and taking over the handling of the vehicle from the driver, thereby providing a safer, more convenient and more efficient mobility solution. Kia Motors is investing a total of KRW 2 trillion in these technologies by 2018 to apply DRIVE WiSE features on all its products

DRIVE WISE