Hassle-Free, Delightful Driving


DRIVE WiSE Wordmark

The DRIVE WiSE wordmark’s red dot represents the sensor that
Provides safe driving experience in any driving circumstances.

Furthermore, two straight lines express stress free driving experiences which differentiates kia Motors’ ADAS Brand.

DRIVE WiSE Wordmark

Wise Driving?

DRIVE WiSE pursues a wise driving.

① To seek advanced safety by recognizing possible dangers around the vehicle and preventing accidents from happening through intuitive alerting and optimal intervention in driving.

② To give customized information, deal with bothersome controlling instead of Driver, guarantee autonomy of Driver and offer convenience based on understanding of the surrounding environment and Driver

③ To support efficient driving in consideration of Driver's time and money, thereby boosting quality of life.

Safety : Recongnnizing dangers around the vehicle, Intuitive alerts, Timely interventio in driving

Convenience : Understanding of drving conditions, Customized information for Driver, Doing tiresome controls instead

Efficiency : Economical drving, Optimal route to destination, Time saving

Brand Story

Hassle Free, Delightful Driving

Driving is not always a pleasant and enjoyable experience. The daily commute can be stressful, with a lot of stop-start traffic.
When you get to your destination, finding a parking space can be troublesome.

In confined spaces, a bump or scratch here or there is the last thing you need. Such inconveniences go together with life as a motorist.

Faced with these situations, you may have asked yourself: “Is there another way?” Kia DRIVE WiSE starts here.

It will automatically put on the brakes without pressing on it on a busy road, quickly and easily park in a narrow space using a sensor.
It also recognizes cars from the opposite direction of unexpected obstacles, and automatically shift high beams and raise the alert for safety.

DRIVE WiSE assures a pleasant driving experience, as well as a safe journey. Restoring the enjoyable aspects of driving,
without the little inconveniences in between.

Brand Mission & Philosophy

Kia Motors aims to provide the best safety not only for the main driver but for passengers, pedestrians and even other car drivers.
It offers convenience for drivers when special situations is needed by developing a car which automatically analyze driving circumstances and support a driver when needed.

ADAS(Advanced Driving Assistance System)

Mission : intelligent Safety Vehicle

Philosophy : Provide ultimate safety to not only driver but also passenger/pedestrian/ other drivers, by having vehicle proactively analyze driving environment and assist driver when necessary

Universal Safetey : Autonomous

customized convenience : Automated

DRIVE WiSE Technologies

Developed as part of efforts to prevent accidents, DRIVE WiSE is designed to help all the drivers enjoy driving and life to the fullest without worrying about accidents.
Assisting driving in various situations, DRIVE WiSE also offers conveniences in driving.

Package features, names, and functions will differ according to region and vehicle type.

  • Driving Assist

    Driving Assist

    Regarding Driving Assist, ADAS includes Lane Keeping Assist, Smart Cruise Control, Blind Spot Detection and Autonomous Emergency Braking

  • Parking Assist

    Parking Assist

    Regarding Parking Assist, ADAS includes Rear Cross Traffic Alert, Smart Parking Assist and Around View Monitor.