Future Brand Vision

Future Brand Vision

Boundless for All

Limitless mobility experience for everyone.
Kia believes everyone should have the opportunity to enjoy the infinite value that future mobility will bring.

Boundless for All

Boundless for All

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4 areas of focus in delivering Kia's vision to customers


    Enabling urban and suburban mobility, Kia launched ‘WiBLE’ car sharing service in 2017.
    WiBLE - a portmanteau of 'Widely Accessible' - aims to make access to mobility easier.
    Currently on offer in Korea, Wible will be launched in major cities in Europe.


    Kia is striving to provide customers
    with convenient and safe mobility
    through autonomous driving.
    Kia plans to commercialise
    Level 4 autonomous driving technology,
    with ‘Smart City’ autonomous vehicle
    testing due to commence in 2021.


    Connected cars are the key to enhancing and enriching customers’ mobility experience.
    We are working closely with academics and communities across the globe as well as various industries, including IT, telecommunications, components, and materials.
    Connected cars will cross over products and boarders enabling customers to enjoy a seamless experience by connecting their cars with their smart homes, devices, and even cities.


    Another key area is providing consumers with a variety of efficient, sustainable mobility options.
    As part of our efforts to serve our customers with the best technology, Kia currently has developed its own technology on all of our Eco/Electric cars (HEV,EV,PHEV,FCEV).
    On the battery EV front, together with the sister company Hyundai Motor, Kia will sit among the top three battery EV manufacturers in the world.

CES 2018 Films

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