Amplify Your Joy with Emotive Driving

We at Kia Motors are dedicated to ensuring that driver enjoyment
remains a top priority in the coming era of future mobility.

Thanks to advanced technology that identifies your needs and emotional state of mind
in real time, Kia strives to deliver a fully customized driving space that leads to
a highly intuitive, unsurpassed in-vehicle mobility experience.

Emotive Driving(CES)

manifesto

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Kid Na)
Daddy! Where is this place?
Where are we going now?

Daddy Na)
Just sit back and wait for all of life’s wonders to unfold before your eyes.


Sub)
R.E.A.D. System(Real-time Emotion Adaptive Driving)
Optimized in-vehicle space according to the driver’s emotions.

V-Touch
World's first virtual touch-type gesture control technology

Kid Na)
Wow! It really can feel me!

Voice Actor Na)
Emotive driving by Kia,
how far will it take us?


Amplify Your Joy with Emotive Driving
 KIA

Sub) This film is a fictional story based on Kia future technologies

KIA FUTURE
TECHNOLOGY

Technology that reads your emotions

R.E.A.D. System

Real-time Emotion Adaptive Driving System

Meet R.E.A.D. System*, a future mobility technology that
deciphers drivers’ emotions and simultaneously optimizes the in-vehicle environment
for seamless comfort and pleasure.

R.E.A.D. System creates a personalized driver’s space
(lighting, sound, cabin temperature, seat vibration and scent) centered on the human senses
by continuously assessing the driver’s emotional state through
detection and analysis of bio signals (facial expression, heart beat, etc.)
with the help of AI machine learning.

01 ACTIVATE

Look straight ahead
and hold the steering wheel

02 AUTHORIZE

Senses your facial expression
and vital signs

03 ANALYZE

Analyzes your past reactions
to various driving conditions

04 NAVIGATE YOUR EMOTION

Optimizes lighting, sound, scent,
air conditioning, seat vibration, etc.

R.E.A.D. System

R.E.A.D

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R.E.A.D. System, Real-time Emotion Adaption Driving System.
The car evolved to become faster, safer and more convenient, Now autonomous driving is coming.

What lies beyond?
We at Kia want to present the ‘Emotive Driving’ era centered on customer sensitivity


이진모 책임 연구원)
Thanks to advanced technology that identifies your needs and emotional state of mind in real time,
Kia strives to deliver a fully customized driving space that leads to a highly intuitive, unsurpassed in-vehicle mobility experience


R.E.A.D. System which means Real-time Emotion Adaptive Driving System personalizes the driver’s space by controlling light, sound, cabin temperature, seat vibration and scent through analysis of bio signals
such as facial expression, heart beat and so on that are detected in real-time by 3D cameras and ECG sensors.


이강덕 연구위원)
At present, the R.E.A.D. System can analyze a driver's feelings and control proper vehicle functions in real time
And as data is accumulated over time, current and past data on the driver’s emotional state
as well as their driving routes will be updated through artificial intelligence which will create a further optimized and personalized cabin space for the driver.


Prof. Picard interview)
We are trying to create a new paradigm beyond autonomous driving to an age where the experience of the driver and the passenger is preeminent?
We’ve been learning a lot about the important role that the driver state plays when we are in the vehicle. We’ve known for a long time that stress can impact your driving. And not just how your feel, like do you feel good or bad, but too much stress can make you very unsafe for yourself and everybody on the road.
And too little stress can make you not attentive and not a safe driver either.
So we are starting to learn more about how to help people have the right balance.
Technology that reads your eyes and fingertips

V-Touch

Virtual Touch

V-Touch is the world’s first virtual touch-type gesture control technology
that enables effortless control of numerous vehicle features with the simple swipe of a finger.

V-Touch tracks the occupant's sightline and fingertip position with a 3D camera, then instantly and accurately
controls the desired vehicle feature. Its simple yet sophisticated user interface is unparalleled
compared to other preexisting gesture control systems.

Kia is making the future of mobility as easy and intuitive as possible by replacing
the need to physically press buttons or give voice commands
with a simple glance and movement of your fingertip.

01 WAKE UP

Activate with ‘Hi Kia’
voice command

02 POINT

Point at the vehicle function
you want to control

03 ADJUST

Click, rotate or swipe

04 EXPERIENCE

Control numerous features
with your fingertip

V-Touch

V Touch

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What is the most intuitive tool?

The human hand


신희원 연구원)
With V-Touch, a virtual touch-type gesture control system, it is possible to control numerous vehicle functions such as the sunroof, AVN, air conditioner, and so on without the need to press any buttons or touch a screen.


A 3D camera located in front of the driver identifies the driver's eye and fingertip movements and accurately adjusts the selected vehicle controls.

Point to which function you want to control: Click, Rotate, Swipe.
With just three to four simple finger gestures, you can easily and accurately control many in-car functions and systems.

Thanks to V-Touch, the complicated layout of buttons and switches that were once essential to the in-car experience will soon disappear, while enhanced flexibility of the vehicle cabin space opens up a world of new possibilities.

In the future, this next-generation gesture control technology will be converged with AI and voice recognition technology, which will give birth to even more intuitive and convenient in-car systems for all vehicle occupants.

Kia is building a new era in which your car reads your mind with just your gaze or a small movement of your fingertips.

CES 2019 Films