Our commitment to both humanity and nature
Our commitment to both humanity and nature
At Kia Motors, we value your opinion, understand your needs,
and provide the highest value and experience based on trust-based communication.
In 2018, in addition to a service identity called “Kia Promise to Care,” we launched a mid- to long-term global service strategy titled "Service Vision 2022,” as a promise to offer the highest possible customer value and quality. To that effect, we have developed key initiatives to become the world’s top service brand, specifically in the five key areas of customer service, by 2022.
Kia goes digital for more efficient communication with customers. Our new mobile app, KIA VIK, has brought the entire process of automobile management, from purchase and maintenance to disposal into a single app. Now, you can easily access and view useful information on your smartphone such as customer's membership services and mileage points, new model launch news, and an online quote, as well as an application for test rides and new purchase offers.
Arbitration for Replacement or Refund (In charge: Customer Value Team)
|JD Power||Canada Sales Satisfaction||8th||4th||2nd among 10|
|JD Power||Mexico Sales Satisfaction||6th||3rd||8th among 16|
|JD Power||US Sales Satisfaction||18th||18th||17th among 18|
|JD Power||China Sales Satisfaction||9th||13th||13th among 49|
|JD Power||Canada Service Satisfaction||3rd||1st||1st among 14|
|JD Power||Mexico Service Satisfaction||3rd||4th||6th among 15|
|JD Power||US Service Satisfaction||6th||7th||10th among 19|
|JD Power||China Service Satisfaction||2nd||5th||1st among 52|
|Korea Productivity Center||National Customer Satisfaction Index (NCSI)||2 segments (RV and city car)||2 segments (RV and city car)||3 segments (RV, city car, compact car)|
|KMAC||Korea Service Satisfaction Index (KSSI)||1st||1st||- (not carried out)|
|KMAC||Korea Service Quality Index
(KSQI/Best Call Center)
|Won||Won||Won(for 16 consecutive years)|
KIA offers an array of CS training to ensure customer satisfaction. The moment customers choose Kia, we strive for the utmost customer satisfaction throughout their ownership, from the start to the very end. Since 2002, we have been running an annual global competition for excellent service staff on its worldwide business premises, and the 2019 competition had 200 mechanics participating from 46 countries. Additionally, we are using video content for value education dealing with internal/external customers.
|Number of people per year||30,145||29,708||25,135|
|Training hours per person||1.36||1.19||1.19|
Kia Motors strives to be on top of the fast changing economy and environment of customers to provide safer, more convenient services.
|Country||Product labeling requirements|
|North America (U.S., Canada)||
Our Environmental CertificationsEco-friendly cars certified domestically and internationally
Sohari PlantThe birthplace of Korea's automobile industry
Company InformationOur commitment to innovation never stops
Board of DirectorsThose who love cars more than anything else
Key AchievementsHow we care for the Earth
How it worksSustainable shared growth
How it worksHelping our society have greater respect for diversity
Organizational CultureThe thinking and behavior of the people whom are young at he...
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How it worksOur Commitment to Both People and Nature
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