Organizational Culture

The thinking and behavior of the people whom are young at heart

Dream Cube

KIA SPIRIT

Be Young at Heart

It is the thinking, behavior and attitude that continues to make the differences in terms of the values of Kia.
It signifies Kia employee who is confident, enjoys challenge, has a passion for work and life, and continues to communicate with society regardless of his or her physical age

BE YOUNG AT HEART

Young Heart Mode

The beat designer

A Different Beat

Kia Spirit

A Different Beat를 지속적으로 만드는 기아인의 생각과 행동, 마음가짐

소명 A Different Beat를 만드는 기아인의 역활

행동 가이드
기아인이 함께 만들고 지키는 젊은 마음의 실천 약속

창출가치(Brand Essence)

브랜드가 지향하는 가치와 특성의 총체적 표현으로써 브랜드 정체성의 핵심

YOUNG HEART MODE

기아인이 함께 만든 YOUNG HEART MODE 10
동료의 다른 모습을 인정하세요.
물어보는 것을 부끄러워 하지 마세요.
스마트하게 일하고 제 때 퇴근하세요
할까 말까 고민될 땐 주저 말고 시작하세요
비효율적인 형식에 집착하지 마세요
존중과 설득의 언어로 이야기하세요
내 일만 중요하다고 하지 마세요
배움을 멈추지 마세요
어려움 대신 도전이라 말하세요
스스로 한계를 인정하지 마세요

[BE YOUNG]

[BE YOUNG] = We introduce the Kia Spirit with the concept of ‘Be Young.’

BE YOUNG 젊어가다

BE YOUNG 젊어가다

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Grow older.
Become younger.
Be young by being curious.
Be young by pushing past limits.
Be young by fighting against prejudice.
Be young.
What makes us young? Let us know your thoughts. Participation dates/Participate through the QR code, Kakaotalk or the email below.

The Young Heart Mode that has been [jointly created] by Kia employees.

We edited and adapted the ideas submitted by the employees for the Call for Kia Spirit Behavioral Guideline Suggestion.

#한 개 한계를 인정할 때는 한개라도 도전해보고 결정하는건 어때?

#한 개 한계를 인정할 때는 한개라도 도전해보고 결정하는건 어때?

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Be Young at Heart with the team at KIA
#Silence. Silence is golden, but now is not the time.
#PuttingIntoPractice. Joining your local football club rather than speaking of the Premier League.
#Sharp. Leaving work right on the dot because we are sharp.
#ArmyCulture. It’s been over 10 years since I was discharged. It’s time to let go now.
#Expiry. Everything has an expiry date - including knowledge. If not renewed through learning, it’s bound to go bad.
#Limits. What about testing your limits before trying to know them?
This video was created through the contributions of KIA employees.
The action guide developed by the team at KIA is coming this December.

Turn on the switch of your youthful mind.

The Kia Spirit Behavioral Guideline, ‘Young Heart Mode,’ bears the message that you should start following these guidelines like you flip a switch on.

YOUNG HEART MODE

YOUNG HEART MODE

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Are you putting it into practice?
Be young at heart.
Through curiosity / Pushing past your limits / Fighting against prejudice / With never-ending passion / With energetic and creative mind / Being respectful and considerate / With a flood of imagination/ Not losing motivation / Trying inventive methods / From fear to courage / Through curiosity / Pushing past your limits / Fighting against prejudice / ?
In 2016, we looked at ways
To become younger at heart.
However,
For those who do not know
How to put this into practice
The key to being young at heart
Is:
“YOUNG, HEART, MODE”.
“YOUNG HEART MODE” means turning on your switch of youthful mind.
For example,
When deciding whether “To Do or Not to Do”
If in YOUNG HEART MODE,
Say, “Alright! Let’s do this”.
Taking a break is okay
but if your switch of youthful mind is turned on
Experience a whole new world through learning.
As a smart person
putting YOUNG HEART MODE into practice means
working smart during the day and leaving work on time.
Like these examples,
If you are already putting your own YOUNG HEART MODE into practice,
To those watching this video,
Turn your switch on, now.

How To Be Young at Heart

You can immediately check the true meaning of ‘youth’ to how to use the Young Heart Mode, covering how you can make your mind younger.

당신의 마음이 젊어지는 방법 동영상 썸네일

당신의 마음이 젊어지는 방법 동영상 썸네일

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ALEXIS

This film
is about how to be young at heart.

[KIA MOTORS presents]

[Starring ALEXIS HALL]

[Starring BRANDON]

[Starring PETER GRY]

[HOW TO BE YOUNG AT YOUR HEART]

So who are we? It’s not important.
What’s important to know, Is “BE YOUNG AT HEART”
“BE YOUNG AT HEART”

Everybody wants to be young. It’s all we ask for. Seeking for youth is so naturally embedded in our daily lives. We even want to be young at work.

So what does it really mean to be young? [What does it really mean to be Young?]

Brandon?

[Chapter.1 What does “YOUNG” mean?]

BRANDON

Thanks Alexis. Everyone thinks they can easily define what being young is.

So What do you think is being young?
Djing?, Clubbing?, Cool Tattoos?

What you're thinking of is what young people do and not actually being young, right?

Is it about how old you are? How fashionable you are? No.
Being young is actually about what’s inside here. Your heart.

Did you know. We are already young in our hearts. [We are already young in our hearts.]

ALL TOGETHER - PETER, BRANDON, ALEXIS

KIA SPIRIT, “BE YOUNG AT HEART.”

[#chapter.2 “BE YOUNG AT HEART” Begins]

PETER

Yes, That’s exactly right.

Don’t think too hard. KIA Spirit, “BE YOUNG AT HEART”
It all started off with the very values of KIA.

It was something completely new. A unique, brilliant approach.
( Way to go KIA! )
Yes, exactly.

But then again… You can never force someone to have a young heart. You are talking about having a young heart, but it’ll be quite ironic if you are not open to other people’s opinions.

So we wanted KIA spirit to be something that all of us could relate to, something that each and everyone one of us could participate in. [Something that each and everyone one of us could participate in.]

ALEXIS

You are part of the team too. [You are Part of Team.]

I told you, we are the best at this.

[#chapter.3 How to use “YOUNG HEART MODE” ?]

You can’t make anything happen with words alone.
You don’t have to remember everything From KIA Young heart mode. [YOUNG HEART MODE]

For example,

“Respecting other’s differences.”

[Socially –Connected동료의 다른 모습을 인정하기]

Why did you two-hand shake me
I’m not an “Ajeossi (korean for ’Uncle’)”

PETER

[Adventurous배움을 멈추지 않기]

“Going beyond your limits. Don’t stop learning.”

(Business E-mail English)

BRANDON

[Self – Confiedent주저하지 말고 시작하기]

“Don’t hesitate. Just start.
Don’t listen to what others might think of you, Listen to your heart.”

ALEXIS

[Work Hard Play Hard 스마트하게 일하고 스마트하게 퇴근]

“If you’ve been working hard, go and play hard.”

But you can’t expect to waste time at work And still have a smart day. Right?
I guess today is a smart day.
Oh! I have to go now.

Don’t forget, “BE YOUNG AT HEART”

[REAL CHANGE STARTS NOW]

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