Father & Son's Road Trip

Kia Motors' First Re:Design Project

Kia Motors' First Re:Design Project

Father & Son’s Road Trip

Kia Motors’ Re:Kia Motors’ Re:Design Project “The Drive” first invites Father and Son as main actors.
Father and Son, who are the closest and most trusting partners embark on a road trip.
The two of them, having walked together the path of life, start an open candid conversation while driving on a road surrounded
by nature and sharing the values of life. Father and Son will realize what they mean to each other and keep this moment as an unforgettable
memory in their hearts for life as Kia Motors supports this journey.
Won’t you share your life story as Father or Son? Join them for memorable moments on the road.

Father & Son’s Road Trip Father & Son’s Road Trip

Father & Son’s Road Trip

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Good day?
Oh, hi, Dad.
Hey, Dad.
What are you doing?
Care for a road trip?
A road trip?
A trip with dad.
Cool!
Dad, what're you doing?
Ah, just eating ice cream, you know.<br/>Our destination was by each other's side.
A new journey called the drive, now it's your turn to design your destination.
Kia Re:Designs your drive.

Father & Son’s Road Trip Videos (Global Ver.)

Why are drives remembered by their destination?
Aren’t memories of the person next to you, the facial expression, the voice, the laughter and the glimpses
of the scenic view through the window what makes a drive memorable? Experience the Father & Son’s Road Trip, the first drive Re:Designed by KIA.

Father & Son’s Road Trip Videos (Global Ver.) Father & Son’s Road Trip Videos (Global Ver.)

Father & Son’s Road Trip Videos (Global Ver.)

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Many realization can happen on a father & son road trip.
The father embraced his son who had been fighting a disease
even before he faced the world.
The son realized the most important time spent in the world
was with his father.
The father and son who had talker more than
they ever did in the last 15 years.
The son who showed his father
there was more to his world than his hometown.
The son, who left unexpectedly,
and returned as a new father.
In the end, they discovered something
that the drive was only a path to finding each other
and the final destination was by each other’s side.
A drive that’s a journey, connecting heart to heart
We’re right behind you in every step of your journey.
Father & Son’s Road Trip
redesign.kia.com

Father & Son’s Special Dinner Videos (Global Ver.)

When was the last time you held hands? The last time you shared a hug?
Kia offers a special road trip for fathers and sons. Here is a story of a father and his son leaving for Paris.

Father & Son’s Special Dinner Videos (Global Ver.) Father & Son’s Special Dinner Videos (Global Ver.)

Father & Son’s Special Dinner Videos (Global Ver.)

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When was the last time you held hands?
The last time you shared a hug?
Another trip by Kia
to bring fathers and sons closer together.
Father & Son’s Road Trip
A Taste of Paris Version
December 11, 2014 Paris
They felt awkward at first but they warmed to each other at the end
As they went around Paris together.
They grew closer.
Until their final destination
At the Jean-Georges restaurant in Paris.
The days when they used to hold hands.
When they used to embrace.
When they were always by each other’s side.
It was like those days again.
Before they knew it, they walking down memory lane
and finally, their, their hearts became one.
For all the fathers and sons around the world.
Together.

Father & Son’s Road Trip Videos (Rep.of Korea)

The youngest in the family, Jae Min left home at an early age to voyage between the five oceans and six continents.
Now that his dream came true and he became a seaman, Jae Min noticed the wrinkles on his father’s face and his white hair strands.
Now Jae Min wants to prepare a Special voyage for his father, who worked all his life in a repair shop for the family.

Father & Son’s Road Trip Videos (Rep.of Korea) Father & Son’s Road Trip Videos (Rep.of Korea)

Father & Son’s Road Trip Videos (Rep.of Korea)

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Father & Son’s Road Trip
I usually stay outside because of my work as a sailor.
I decided to apply for this event to share some special memories with my father.
My son Jaemin, thank you for giving me wonderful memories even with your busy schedule.
I love you my son.